The New Rules of Marketing & PR

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ISBN:

9781119651543

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Author

David Meerman Scott

Format

Paperback

Number of pages

366

Publisher

John Wiley & Sons

Size

15.6 x 2.8 x 22.8

Year of publication

2011

Weight

0.00kg

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About the book The New Rules of Marketing & PR

David Meerman Scotts marketing bible has become a modern day business classic. This is the book every ambitious, forward–thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is no longer enough. The New Rules of Marketing and PR has brought thousands of marketers up to speed on the changing requirements of promoting products or services in the new digital age. This is a one–of–a–kind, pioneering guide, offering a step–by–step action plan for harnessing the power of the Internet to communicate with buyers directly, raise online visibility, and increase sales. Its about getting the right message to the right people at the right time – for a fraction of the cost of a big–budget advertising campaign.

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